Innovative Design + Durable Materials - XX Barbecue Shelf Sells Well Worldwide, Upgrading Outdoor Cooking Experience

With the vigorous development of the global outdoor leisure economy, barbecue culture is rapidly penetrating from the European and American markets to emerging countries. As a core accessory for outdoor cooking, the demand for barbecue racks has been increasing year by year. Chinese manufacturing enterprises, with their advantages of innovative design, food-grade materials and high cost performance, have become the preferred choice for international purchasers. Take the latest third-generation folding stainless steel barbecue rack launched by Pengchi Company as an example. Its order volume increased by 200% year-on-year in the first half of 2024, covering the markets of Europe, America, Southeast Asia and the Middle East.

Industry trend: Portable and multi-functional designs are in high demand
According to data from international market research firm Statista, the global outdoor barbecue equipment market size is expected to exceed 7.5 billion US dollars in 2024, with storage rack accessories accounting for more than 30%. The core demands of consumers for products are concentrated in:

Portability: Foldable and lightweight design (for example, the product weighs only 1.2kg);

Hygiene and safety: 304 stainless steel or environmentally friendly coated material;

Versatility: Layered structure, hook design (compatible with baking forks, seasoning bottles, etc.).

"Overseas buyers particularly value details, such as heat-resistant handles and anti-slip floor MATS and other value-added functions," said Li Ming, the foreign trade director of XX Company. "Our new products have passed the FDA food contact certification and the EU CE standard, which has directly driven the growth of orders."

How can foreign trade enterprises seize the market?
Precise positioning of demands: Focusing on "environmentally friendly and durable" for the European and American markets, and emphasizing "compact storage" for the Asian market.

Breakthrough of certification barriers: Make early preparations for international certifications such as ISO 9001 and BSCI;

Customized services: Supports OEM/ODM, providing services such as multi-color spraying and brand LOGO engraving.

Purchaser feedback: China's supply chain has obvious advantages
Thomas Weber, a German outdoor products purchaser, mentioned in an interview: "The delivery cycle of barbecue racks made in China is 40% shorter than that of local suppliers, and the price is more competitive." We have placed an additional order for three containers.

Looking ahead: With the release of policy dividends such as RCEP, the export of barbecue supplies is expected to grow further. Pengchi Company plans to launch solar-illuminated storage racks in 2025 and continue to lead industry innovation.