The global demand for bathroom storage has soared, and multi-functional bathroom shelves have become bestsellers in foreign trade

With the upgrading of global home living standards, the demand for bathroom storage has increased significantly. According to the latest market research, the global market size of bathroom shelves is expected to exceed 4.5 billion US dollars in 2024, with an annual growth rate of 8.2% (data source: Statista). Consumers' demands for space utilization, aesthetics and moisture-proof performance have driven multi-functional storage racks to become a best-selling category on cross-border e-commerce platforms.

[Product Trend]

Material innovation

Environmentally friendly ABS plastic and 304 stainless steel have become the mainstream choices, balancing lightweight and durability. The inquiry volume for lead-free and rust-proof materials in the European and American markets has increased by 30% year-on-year.

Bamboo and wood shelves have become popular in the Japanese and South Korean markets due to their natural texture, which aligns with East Asian consumers' preference for "Zen aesthetics".

Intelligent design

The demand for modular storage racks that can be freely combined (such as magnetic type and telescopic layered type) has soared, and they are suitable for different house types.

Bathroom racks with LED light strips have performed outstandingly in the high-end market of the Middle East, meeting the demand for safe lighting at night.

Scene segmentation:

The sales of corner shelves and non-perforated wall hangers for small-sized apartments have doubled on platforms such as Amazon and Wayfair.

Baby and maternal bathroom storage products (such as baby bottle racks with disinfection functions) are emerging as new growth points.

【 Foreign Trade Opportunities 】
As a major global supplier of bathroom accessories, China has continuously occupied the international market share by virtue of its mature industrial chain and cost advantages. Factories in Guangdong, Zhejiang and other places have strengthened their competitiveness through the following strategies:

Customized services: Support LOGO printing, size/color customization, attracting wholesalers from Europe and America;

One-stop solution: Offering a set of combinations from bathroom racks, towel poles to hooks to increase the average transaction value.

Green Certification: Passed SGS, BSCI and other certifications, breaking through the environmental protection barriers of the European Union.

【 Purchasing Suggestions 】
Overseas buyers should pay attention to:

Moisture-proof test report (especially suitable for tropical climate countries)

Packaging optimization: Lightweight design can reduce shipping costs;

Seasonal inventory preparation: For the Q4 peak season in the European and American markets, orders should be placed three months in advance.